barmer - mental first aid

Award winning brand and social campaign introducing Barmer’s Mental First Aid initiative.
The campaign contains platform-native social visuals, studio interviews and layered storytelling to translate complex educational mental health content into clear, accessible formats across film and social channels. As Director, DOP and Editor, I contributed to the concept, visual direction, and narrative structure of the moving assets.

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agency: STAN Studios, Accenture Song

creative direction: Nadine Eysselein

art directon: Jonathan Stilz, Robin Stumm

concept & copy: Julia Klein

project management: Ana Samardzic

awards: Silver Effie Germany 2025, TikTok Greatest Impact Award