davidoff - the beauty of the unexpected

Brand and social campaign introducing Davidoff’s new brand direction.
The campaign translates heritage, exploration and refinement into cinematic social films and key visuals. As Editor, I shaped the narrative structure, pacing and tonal balance of the launch assets, contributing to the conceptual refinement across development and final cut.

-

client: Davidoff

agency: STAN Studios

creative direction: Andreas Schmidl, Kristian Grove Moller

director of photography: Johannes Wachsmuth

producer: Fee Bernauer